It also provides exceptional tastes to its products to differentiate from other energy drink brands.
Such diversity helps them cater to consumers changing taste palette.Įven though it offers a wide variety of energy drinks and beyond, the company's marketing strategy and brand voice are manly with a target audience of bikers, sports enthusiasts, musicians, etc. As a result, Monster beverage caters to coffee, juices, sodas, tea, energy drinks, flavored drinks, etc. Thus, Monster Beverage Corporation uses psychographic segmentation in deciding its product lines. Monster MAXX which tastes like fine champagne Reign Total Body Fuel for fitness enthusiasts Monster Ultra - for sugar-free Monster drink Monster Energy company's products are diversified and well-segmented as below examples -Įspresso Monster- a milk and coffee blend Its target audience includes people aged 18-34 who are looking forward to building an active lifestyle that includes exercise, extreme sports, enjoy gaming, or watching sporting events.
The Monster drink has developed 34 distinct products that help them capture a wide variety of target market apart from its core consumers of energy drinks. Let us understand its marketing strategy further via 4P analysis: Product Overall, the company positions itself as an energy drinks brand that caters to those who love adventure, sports, and action. Monster energy's marketing strategy is a good lesson in positioning strategy by being in a niche industry and aggressive demographic segmentation principles. The marketing strategy of Monster Energy drink brands
0 kommentar(er)
